H&M is proud to announce Beyoncé new Summer collection. The entertainer, who kicked off her sold out Mrs. Carter Show World Tour April 15, has appear in television and print ads featuring pieces from the H&M summer collection. The print and outdoor billboards introduce "Beyoncé as Mrs. Carter in H&M”, the idea that all women can be all things: strong, vulnerable, sensual, maternal, fun, flirtatious. The summer collection is available in H&M stores worldwide and online now.
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